Account-Based Motion

ABM is traditionally known as Account-Based Marketing, but it involves so much more than only marketing. It's a sustainable and profitable growth strategy, that aligns marketing and sales from the get-go. It enables the development of personalised and relevant journeys through the funnel, that will ensure sales engage with their best-fit and highest-value accounts.

Marsha can help with your ABM strategy in the APJ region, or create your own strategy and manage the programs within it. She has experience in Strategic ABM (1:1), Segmented ABM (1:Few) and Programatic ABM (1:Many), that will help you close deals faster, with greater ROI.